The Child Hunger Lunch Box. A special child's lunch box full of items that show the reality of the global child hunger crisis and solutions that Save the Children Canada use to help.

We sent the kit to food and lifestyle influencers who unboxed a real Child Hunger Lunch Box for their followers, as well as targeted parents on Pinterest and Instagram who were looking for lunch box ideas for their own children. The various tactics all lead to the landing page where visitors could open the Child hunger Lunch Box for themselves, in a virtual format.