Bud Light Canada partnered with the NFL to release eight limited-edition cans featuring different teams. Using U.S. campaign assets as a base, the work was adapted for Canada with a strategic focus on the Buffalo Bills, reflecting the strong fan base in Ontario and the Golden Horseshoe. Social-first assets were created to speak directly to Bills fans, alongside national executions highlighting the full lineup of cans. The campaign balanced regional relevance with nationwide availability across Canada.