When Auston Matthews broke Mats Sundin’s long-standing record with his 421st goal, it became a defining moment in Leafs history. That moment was built on teamwork, and Kings of Assists was created to celebrate the players who made it possible. The campaign honoured every assist behind the milestone, putting the spotlight on those who helped get him there. To bring the idea to life, 421 limited-edition cans were created and sent to the players who assisted him, one for each assist.