warning: not your average unboxing content. we created a real lunch box with items that reflect the reality of global child hunger and the solutions save the children uses to address it. the kits were sent to influencers to unbox and we targeted parents on pinterest and instagram during their search for lunch ideas. everything led to a landing page where people could virtually open the lunch box themselves.

proud moment: my brief and very serious hand model career…and saving the children, obviously.